Archive for 'Public Relations'

Outsourcing Company Newsletter Content: Guidelines For Good Use Of Outsourced Material

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By Jane Sherwin

Outsourced newsletter content is, at its simplest, content that organizations hire an outside, or freelance, writer to supply. Outsourced content can also mean material purchased from a source providing generic copy that may be used by many different purchasers. It helps to know the differences between freelance writing and generic copy, and what the best ways are to make use of each of these.

Getting help from a freelance writer

A freelance writer is one who is self-employed. While some agencies are available to help you locate a freelance writer, many more can be found through a Google search, using terms such as “freelance writer” or “copy writer” or “newsletter writing.” A good freelance writer can be an enormous help to a busy marketing team. For example, instead of spending hours creating a first draft, you can rely on a good freelance writer to get it done, with only minor changes needed, while you do the tasks that only you can do.

One strength of a good freelance writer is the capacity to quickly understand who you are and what your message is. The resulting copy will be fresh, lively, and completely in tune with your brand, your goals, and your style.

Using generic copy

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Generic copy is copy written to be used by any number of different newsletters. For example, if you are a hospital, you might decide to try saving time and money by hiring a service to provide you with two or three standard health-related articles for each of your newsletters. If you are a financial services company, you may be hoping to purchase an article advising your clients and prospects about the economy for the coming quarter.

Some drawbacks to generic copy

While purchasing such articles certainly saves you the time involved in writing them, there are certain drawbacks to consider:

* The article is likely to be used repeatedly for a variety of different newsletters, so the material won’t help to call attention to the work you do or the services you provide.

* Because the articles are generic, they will have none of the energy that comes from writing about a live organization and its services. For example, a generic article about heart health won’t describe your own hospital’s cardiac care center.

* Any images will also be generic, unless you decide to take photos of your own team and work them into the text, something that will cost you time.

* Readers can tell when you are using generic text, and react unfavorably. For example, suppose that you are starting an employee wellness magazine, and want to advise your associates about quitting smoking. This is a tough challenge, as any smoker can tell you. Generic language about the value of quitting can be much less persuasive than descriptions of a specific employee’s efforts and success, and the people who have helped them.

A good way to use generic copy

If you still feel that generic copy will be of help in getting your communications out the door, consider framing that copy with your own words. For example, take an article about exercise habits, put it in smaller font (but not too small), and surround it with sidebars and photos of active employees at your company or group. You won’t need to rework the generic copy to make it personal-the framing content will do that.

In other words, rather than pretending that generic copy comes directly from your company, think of it as a form of quotation-which is what it really is. Then your readers will know that you have really thought about your content and about what will be of most interest to them.

Copyright (c) 2010 Jane Sherwin. You may reprint this entire article and you must include the copyright info and the following statement: “Jane Sherwin is a writer who helps hospitals and other healthcare facilities communicate their strengths and connect with their readers.”

About the Author: Learn more about Jane at

worddrivecommunications.com/index.htm

. Subscribe to Jane’s free monthly e-newsletter at

tinyurl.com/2enrdqx

for practical tips on communicating effectively with customers, clients, employees and the public. Visit Jane’s blog, ‘Marketing with Newsletters,’ at ht

Source:

isnare.com

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Criminal Record Searches

By Dorothy Brown

People from all walks of life do criminal record searches. In fact, understanding how to perform a criminal record search may even be something that is useful to you.

Some people perform criminal record searches in order to protect their family. These searches can offer peace of mind. You can know that you are protecting the ones you love with background checks that are confidential, fast, and accurate. They help you have confidence and trust in people like neighbors, home improvement contractors, day care providers, and anyone else who has access to your family.

Employers use criminal record searches to protect their business. You can make sure that the person you are dealing with doesn’t have a shady past by doing comprehensive background checks that include a criminal record search. This helps you to manage your risks and save you the cost of going into business with a company that’s been on the wrong side of a lawsuit, a convicted criminal, or an organization that has been through bankruptcy.

Now that you know some of the reasons for performing a criminal record check on someone, you need to know where you can get one. There are several services that, for a fee, will perform a check for you. There are also several websites that keep online databases where you can conduct a search on your own. Listed below are a few of those sites:

SearchSystems.net

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Search Systems keeps a large directory of links to online public records databases. If there is a place to start doing a criminal records search, Search Systems is it. This site offers links to sites where you can find business information, professional licenses, corporate filings, unclaimed property, property records, offenders, inmates, criminal and civil court filings, and much more.

Start your search by clicking on the directory links and search by geographic location. You also have the option to use Search Systems’ “Public Record Locator” to make it easier.

PublicRecordFinder.com

Public Record Finder is a free online source for public records, including criminal record searches. This site offers links to sites containing online databases of inmate records, criminal offenders, and criminal records.

RapSheets.com

Rap Sheets is an online vendor that offers criminal record searches for anyone who needs them. The company was recently acquired by ChoicePoint, a major-leaguer in the public-records business. This site offers instant results on all background checks and criminal record searches.

Records.TXDps.State.tx.us

Department of Public Safety (DPS) in Texas keeps an online database of their public record information. This site was established by the Texas DPS as the official Internet source of public record information for deferred adjudications, criminal convictions, and sex offender registrations.

With so many resources at your fingertips, there’s no reason that you shouldn’t be performing criminal record searches to protect your family and business.

About the Author: Dorothy Brown is a writer for several popular Internet magazines, on family advice and home and family topics.

Source: isnare.com

Permanent Link: isnare.com/?aid=109873&ca=Family+Concerns

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Beyond Spots &Amp; Dots Wins Eight Mar Com Awards For Excellence In Creativity, Integrated Marketing}

Beyond Spots & Dots Wins Eight MarCom Awards for Excellence in Creativity, Integrated Marketing

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prpingPittsburgh, PA, November 14, 2017 /PressReleasePing/ – Beyond Spots & Dots earned recognition through the Association of Marketing and Communication Professionals (AMCP) by receiving eight 2017 MarCom Awards. The full-service advertising agency earned both platinum and gold level awards for excellence in creativity, integrated marketing, and digital design & development.Beyond Spots & Dots was recognized for:Platinum Awards:Strategic Communications | Marketing/Promotion Campaign | Integrated MarketingPrint Media | Print Creativity | LogoPrint Media | Print Creativity | BrochureDigital Media | Website | Business to BusinessGold Awards:Strategic Communications | Marketing/Promotion Campaign | Integrated MarketingDigital Media | Design (Web) | Website RedesignDigital Media | Design (Web) | Website RedesignDigital Media | Website | NonprofitAll submissions entered were established client work placed in actual advertising and marketing environments. No spec work was submitted. “We pride ourselves in setting the standard for design, media placement and technology implementation for our clients. We are honored and extremely proud of this recognition. The awards we received are a true testament to the strength and leadership of our marketing, creative and digital teams.” said agency Founder and President, Melanie QuerryThis year’s MarCom Awards attracted over 6,000 entries from across the globe in 300 plus categories. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Visit enter.marcomawards.com/winners for the full list of 2017 MarCom Award winners.About the MarCom AwardsSponsored by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards recognize individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. For more information, visit MarComAwards.com.About Beyond Spots & DotsEstablished in 2006, Beyond Spots & Dots is a full-service advertising agency in Pittsburgh, PA and Columbus, OH dedicated to planning, creating and managing advertising, marketing, public relations, branding and digital for clients. Agency services range from digital advertising, social media, web development and SEO to traditional media buying, market research, copywriting, brand development and video production. Visit BeyondSpotsAndDots.com to learn how to increase your company’s share of voice. Note to editors: For more information, news and perspectives from Beyond Spots & Dots, journalists and analysts may call 412.281.6215. Web links, telephone numbers and titles were correct at time of publication, but may have changed.###Press Contact:Andreas BeckBeyond Spots and DotsPittsburgh, PA 15219412.281.6215https://www.beyondspotsanddots.com/About the MarCom AwardsSponsored by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards recognize individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. For more information, visit MarComAwards.com.About Beyond Spots & DotsEstablished in 2006, Beyond Spots & Dots is a full-service advertising agency in Pittsburgh, PA and Columbus, OH dedicated to planning, creating and managing advertising, marketing, public relations, branding and digital for clients. Agency services range from digital advertising, social media, web development and SEO to traditional media buying, market research, copywriting, brand development and video production. Visit BeyondSpotsAndDots.com to learn how to increase your company’s share of voice. Note to editors: For more information, news and perspectives from Beyond Spots & Dots, journalists and analysts may call 412.281.6215. Web links, telephone numbers and titles were correct at time of publication, but may have changed.

Article Source:

eArticlesOnline.com}

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Top 4 Trends Of Seo You Need To Look Forward To In 2018}

Top 4 Trends of SEO You Need To Look Forward To In 2018

by

Rebecca Carron

Are you a budding business owner who is thinking of achieving the momentum in 2018? Or are you a digital marketing expert who is now gearing up to know about the trends you need to look out for in 2018 so that you can create the most updated and effective SEO strategies even before your competitors? Whichever the case may be, you must be searching on the internet already about the SEO trends that are going to be the game changer in the next year, and that is how you just landed on the article that you are reading now.

So, as we all know that keeping the latest advancements in technology and the latest updates of Google in mind, SEO masterminds all over the world come up with some trends every year that are going to stay or getting bigger soon. They have again come up with the ones that are going to be most influential in the sphere of the Internet marketing Sydney

and elsewhere in the world of 2018. What trends am I talking about? Take a look at the following points to know more.

Backlink Building

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Obviously, you know how useful it is to build good, quality and effective backlinks that will definitely add value to the consumer experience. These links show that your website is trustworthy to Google, the search engine giant. While creating backlinks, you must know how authentic and reputable it is instead of just focusing on the number of traffic it is bringing to the website. This trend has been in the picture for quite a long time and will be there, prominently, in 2018 as well.

Quality Content

Since the advent of content, it has been the king in brand marketing. But it has evolved a lot to suit the changing needs of brand marketing. From quantity, now the focus is shifted to the quality of the content. Content length is taking a backseat now. Keyword stuffing is already outdated. Now, content is more about information and relevance. This trend will grow more in 2018. That is why, having a definite content strategy is necessary.

Leverage Voice Search

Voice search or spoken command is going to get bigger in 2018. It is sure, one of the most advanced aspects of digital marketing that is here to stay. When you are thinking of hiring an SEO agency Sydney

, make sure that they also stress about the voice search in their strategies. In the strategy, make sure they are inserting key phrases in the search and put the query in a conversational tone.

Optimizing for Mobile Searches

If you are thinking of getting more traffic on the website, then you must think of mobile search optimization as well. With every passing day, the number of mobile users is increasing. Now more than 60% of people access the internet from their mobile devices. Keeping this in mind, you must invest in mobile optimization. The app might serve some purposes alright. But having a responsive website is a must for every brand as the app is not always preferred since they occupy phone memory.

So, now as you know about these four trends that are going to be big in 2018, what are you waiting for? Hire an SEO company or if you are in Australia then get in touch with an Australian SEO company and share your ideas with them.

Rebecca Carron is a famous blogger and associated with an

Australian SEO company

. Here, he talks about the trends that are going to be bigger in 2018 in Internet marketing Sydney. Read his article while hiring an SEO agency Sydney.

Article Source:

eArticlesOnline.com

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Duties And Responsibilities Of A Mortgage Agent

By Adriana J. Noton

Banks have resorted to agents as a result of the stiff competition within this sector as well as related areas. A mortgage agent sells mortgages on behalf of banks and might have this as their primary business activity. Their payment is a percentage of the total sale or transaction which varies according to the size of the sale.

Their regulation is important because they have to be held responsible for any actions that might hurt the client. It is also important to make sure that they operate within the boundaries of the law to ensure that guidelines are followed. It also helps with maintaining a live database of professionals which can be helpful to potential clients.

The fact that they sell the products for the banks means that they have to work closely with them. It helps them to know everything about the products so that they can give clients relevant and accurate information. This comes in handy especially during the times when the client is experiencing uncertainty.

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One of their biggest duties is to bring business through tools such as marketing. They do the required research for compilation of information packs containing information the prospective clients can use. They also do follow ups every now and again to encourage the prospective client to sign up.

To provide a product that is suitable for the client the professional always stays familiar with current market trends. They properly asses the market to see if they can find products that are suitable for the unique current position of the client. This is done in conjunction with assessing the financial situation of the client.

They explain all the legal requirements and regulations and guidelines to the client and also explain the importance of compliance. They collect all the necessary paperwork such as bank statements and identity documents. They also help with the filling in of all the necessary forms.

One needs to compare and assess the commission plans of different professionals before they can make the final decision on which one to work with . It is a good idea to work with someone or an agency which is pedigreed. Hence a thorough look at their background can go a long way in helping one establish this. However it is advisable to look at other factors in addition to price when choosing an agent. Dependability and good time management are other important factors to look at. The cheapest agent may not necessarily be the good one for your circumstances.

It is a good idea to remain vigilant and alert at all times because agents can be unscrupulous. Some are known for capitalizing on the ignorance of the client when it comes to knowledge on these mortgages. The potential for larger financial gain can make them greedy but nevertheless there is recourse for the aggrieved client. It is possible to report them and you can file for damages from them. It is a good idea to make sure that one is well versed with their rights in such relationships.

About the Author: A career as a mortgage broker can be very rewarding. If you have a good head for numbers, consider enrolling in mortgage broker course.

Source: isnare.com

Permanent Link: isnare.com/?aid=765177&ca=Finances

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